This March at ITB Berlin, the Home of Luxury is once again the venue for the luxury travel industry, for the first time offering an exclusive platform for networking, events and meetings in the Palais am Funkturm. Exhibitors include Abercrombie & Kent, Hi DMC, Koh Jum Beach Villas, Grupo Vidanta and Lobster Experience.
From 4 to 6 March 2025, ITB Berlin is once again showcasing the entire spectrum of the tourism industry – including the world of luxury travel. The Home of Luxury, a separate exhibition area, is moving to the Palais am Funkturm, one of Berlin’s most spectacular venues, offering the luxury travel segment an even more exclusive stage.
The move from the Marshall Haus to the Palais am Funkturm means the Home of Luxury is now in direct proximity to the ITB Buyers Circle Lounge, the meeting place for senior buyers from the international tourism industry. The special setting of the new venue creates an ideal atmosphere for meetings between providers and buyers. Exhibitors also benefit from the immediate proximity to one of the show’s main entrances and to the public display areas of ITB Berlin. Away from the hustle and bustle of the trade show, the Palais am Funkturm offers a secluded area for coming together, business meetings and networking.
A custom platform for luxury travel providers and buyers
The Home of Luxury specifically targets luxury travel providers and buyers and offers a unique platform for networking, events and meetings. Exhibitors benefit from additional services such as free cloakrooms and catering. By going to the ITB Match & Meet page, Home of Luxury exhibitors can set up meetings with prospective business partners in advance and invite them to this exhibition area. Access to additional rooms also provides an opportunity for furthering business relations.
Networking and exclusive events at the Home of Luxury
The Home of Luxury invites exhibitors and buyers to discuss the latest luxury travel trends. There is also a wide-ranging event programme. They include networking events such as a buyers’ breakfast, an evening event hosted by the Connoisseur Circle, the official media partner, as well as Meet the Media, which will take place in the afternoon on all three days of the show and promotes dialogue between luxury travel industry players and the media.
For the first time, ITB Berlin 2025 is hosting free guided tours to offer trade visitors specific orientation at the show. Led by industry experts, the tours will give interested parties an opportunity to meet selected brand representatives. One of the tours will focus specifically on the Home of Luxury and offer fascinating insights into the world of luxury travel.
Luxury travel is also a topic at the ITB Berlin Convention. On 6 March at 11.20 a.m. at the Hospitality Track, the session titled Impactful Luxury Hoteliers: Redefining Luxury with Purpose will highlight how pioneers are changing the luxury hotel industry in order to make a positive contribution to society.
Registration is still open for luxury providers and buyers
Luxury travel providers still have until 21 February 2025 to register for the Home of Luxury at ITB Berlin 2025. Registration for buyers will also remain open until the end of January. Interested parties can register for the Home of Luxury on the website of ITB Berlin.
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