Food delivery and ride-hailing union make marketing gold
Homechow, the Ghanaian food startup has once again brilliantly executed a branding and marketing model as it enters into the Kumasi market starting November 5th.
What many gig-economy tech-startups such as Uber, Bolt, Airbnb, and countless others have failed to do, Homechow has been able to do it flawlessly by partnering with one of the largest online driver associations in the country through a secondary stock structuring deal to have all the organization’s driver members brand their cars with the Homechow logo ahead of its maiden launch in Kumasi on Tuesday 5th November.
This is a massive deal for both organizations and it’s a testament to the growth of the Homechow brand in the Ghanaian consumers’ lifestyle.
Commenting about the deal, the regional manager for the Ashanti Region, Mr. Jesse Gyau Kusi mentioned that “as a mission-driven company, creating value in relationships fuels our growth. We believe it’s important to share an opportunity with ODPA to build the future with Homechow together. Secondary stock options for Drivers’ Association will change some lives.”
The chairman and president of ODPA, the ride-hailing organization in his address added that “they are excited to be partnering with Homechow to propel this brand & marketing model. Food is essential and Homechow offers a seamless food delivery experience. We are really looking forward to their launch in Kumasi”
Over a year in operation, the brand is fast becoming a household name in the country, making massive and bold moves in the past few months, an indication of their ambition to keep dominating the Ghanaian food delivery market space.