Amadeus’ forward-looking business intelligence data today reveals the destinations that are currently recording the top hotel occupancy rates for the weeks of Christmas and New Year’s (December 22 – January 4), showing year-on-year growth in some major markets worldwide.
According to Amadeus Demand360 data as of December 2nd, global hotel occupancy is up four per cent from 2023.
The top destinations for holiday travel are:
- Lihue, Hawaii 93 per cent
- Montego Bay, Jamaica 91 per cent
- Phu Quoc Island, Vietnam 88 per cent
- Aruba 86 per cent
- Queenstown, New Zealand 86 per cent
- Macau, China 86 per cent
- La Romana, Dominican Republic 85 per cent
- Grand Cayman, Cayman Islands 85 per cent
- Bridgetown, Barbados 84 per cent
- Cebu, Philippines 84 per cent
While the popularity of the Caribbean and Asia Pacific (APAC) remain consistent, the top ten list of countries is very different to last year’s.
China is a new addition to the list, and most of these top destinations have individually seen substantial growth from last year.
For example, Lihue in Hawaii has seen a 13 per cent increase from 2023 in hotel occupancy, from 82 per cent to 93 per cent.
Cebu, a waterfront city in the Philippines, has seen a 20 per cent increase from 70 per cent to 84 per cent from last year.
The data also highlights significant growth in hotel occupancy at a regional level across Europe (13 per cent), China (ten per cent), Latin America (eight per cent), Asia (nine per cent) and the Caribbean (five per cent) from last year.
Comparatively, growth in hotel average daily rate (ADR) is also seen across these markets, with the Caribbean up 15 per cent and Latin America nine per cent on 2023 prices.
“The growth we are seeing this year in hotel occupancy in the international markets is positive news for hoteliers worldwide.
“Warm weather climates are very popular during the holiday season, and it’s interesting to see the shift towards exploring new destinations.
“The data highlights the continued, growing enthusiasm for travel, and presents a real opportunity for hoteliers to understand what is going on in their markets and launch marketing campaigns to tap into this demand.
“By having access to these forward-looking insights, hoteliers can also better prepare their staff for peaks in occupancy and optimise their revenue strategies,” says Katie Moro, vice president, data partnerships, hospitality, Amadeus.
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