Tiger Balm, the iconic ointment known for its healing properties, has a rich history that traces back to the entrepreneurial spirit of two brothers.
Who owns Tiger Balm now?
Haw Par Corporation Limited, a prominent multinational company based in Singapore, is the current owner of Tiger Balm.
The corporation, established by the entrepreneurial Aw brothers, has grown to specialize in healthcare, leisure products, and property investments.
Aw Boon Haw and Aw Boon Par
The story of Tiger Balm begins with the partnership of two brothers, Aw Boon Haw and Aw Boon Par.
Born into a family with a background in herbal medicine, the brothers co-developed Tiger Balm as a trademark in 1918.
Aw Boon Haw: The Marketing Genius
Aw Boon Haw, often recognized as the marketing genius behind Tiger Balm, played a pivotal role in promoting and establishing the brand.
His innovative marketing strategies contributed significantly to Tiger Balm becoming a household name.
Aw Boon Par: The Quieter Brother
Aw Boon Par, the quieter of the two brothers, worked alongside Aw Boon Haw in the development of Tiger Balm. While he may be less known publicly, his contributions were essential to the success of the brand.
Tiger Balm’s Regional Success
Through strategic marketing, artful packaging, and the effectiveness of their product, the Aw brothers turned Tiger Balm into a regional success.
The versatile balm became a staple in households across Southeast Asia, including Singapore, Malaysia, Hong Kong, and China.
A Business Empire Takes Shape
By the eve of the Sino-Japanese war in 1937, the Aw brothers had successfully built a business empire.
Tiger Balm factories employed 10,000 workers, a testament to the widespread popularity and demand for their healing product.
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