A recent survey conducted among European hoteliers has unveiled the significant role that financial incentives play in driving the green transformation of the accommodation industry on the continent. The survey, which gathered feedback from over 1,040 executives and managers in the European hospitality sector, highlighted the crucial importance of fiscal and tax incentives in achieving a more environmentally friendly model.
According to the findings of the survey, 42% of the respondents emphasized the need for more fiscal and tax incentives to facilitate the transition to a more climate-friendly approach. Additionally, 36% of the participants highlighted the significance of better access to capital and financing, while 33% emphasized the importance of receiving more technical and operational support.
Furthermore, the survey shed light on the role of education in driving the development of an environmentally friendly model, with 31% of respondents emphasizing the importance of additional training and skills development. The survey also revealed that 29% of the respondents believe that easier access to sustainability labels and certifications could help them in achieving their green goals, while 28% emphasized the need for a better understanding of consumers’ expectations.
In addition to financial incentives and education, the survey highlighted the impact of ecological and climate change concerns on travellers’ enthusiasm and travel choices in 2023. It was revealed that Portuguese and French travellers are most likely to be influenced by climate change concerns in their travel decisions, with 61% and 55% of respondents from Portugal and France, respectively, stating that climate change has somewhat affected their enthusiasm to travel.
Furthermore, the survey highlighted the preferences of travellers from different European countries, with French and Portuguese travellers expressing a tendency to avoid certain countries and favor closer destinations in their travel choices. Additionally, a significant percentage of respondents from various European countries indicated a preference for avoiding crowded places, leading to the potential popularity of less crowded and off-the-beaten-path destinations as travel choices.
Overall, the survey findings provide valuable insights into the pivotal role of financial incentives, education, and environmental concerns in shaping the green transformation of the European accommodation industry. The results underscore the importance of addressing these factors in order to drive sustainable and environmentally friendly practices in the European hospitality sector.
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