ITB China 2025, the premier B2B trade show dedicated to the Chinese travel market, concluded with record-breaking success. The event featured a 30% expansion in net exhibition area compared to 2024 and welcomed over 700 exhibitors from 85 countries. More than 20,500 attendees—including 1,400 high-quality buyers and 280 media representatives—reflected the soaring demand and global interest in China’s travel market, marking a 35% year-over-year growth in attendance.
It also facilitated over 38,800 high-value business meetings, establishing a new standard for industry engagement. At the ITB China Conference, 150 high-profile speakers delivered insights on 60 diverse topics, fostering innovation and driving global collaboration across the tourism industry.
ITB China 2025 set new records in scale and innovation, marking a pivotal moment for international engagement with China’s travel industry. The three-day show attracted many exhibitors and participants, delivered high-impact content, and facilitated valuable business opportunities, strongly reflecting the market’s renewed dynamism. Leading figures from across the travel sector showcased their latest offerings and solutions, demonstrating a clear and collective commitment to unlocking growth in China’s dynamic travel market.
David Axiotis, Managing Director, Messe Berlin China, reflects: “ITB China 2025 stands as a landmark success – uniting a record-breaking international presence with cutting-edge insights that are shaping the future of travel. From the resurgence of Chinese cross-border tourism to the rise of smart, themed, and personalized travel, this year’s show not only reflected the market momentum but clearly accelerated it. By fostering global collaboration, spotlighting innovation, and amplifying the voice of China’s travel industry, we are actively shaping the travel landscape of tomorrow.”
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