The world’s largest travel trade show, ITB Berlin, is set to return from March 4 to 6, 2025, with a dynamic focus on the evolving tourism industry. Under the slogan “The Power of Transition lives here,” the ITB Berlin Convention will delve into the transformative challenges and opportunities shaping global travel. The event promises a robust program featuring innovative formats, expert insights, and increased accessibility through live-streamed sessions.
Highlights of ITB Berlin 2025
This year’s convention introduces two major innovations:
- ITB Transition Labs: Designed for marketing professionals in the destination and hospitality sectors, these labs will provide 20 data-driven insights within 90 minutes, offering practical tools to address future challenges.
- Corporate Culture Clash Track: A new addition to the Green Stage lineup, this track will explore pressing topics such as diversity, evolving work cultures, emerging technologies, and the expectations of Generation Z.
With a focus on industry transformation, the convention will feature 17 thematic tracks across four stages, hosting more than 400 international speakers. The event promises thought-provoking discussions and actionable insights from sustainability and technology to corporate culture.
A Global Platform for the Travel Community
All events on the convention’s stages will be livestreamed for the first time, allowing global participation. Sessions will also be available on ITB Berlin’s YouTube channel post-event, ensuring greater accessibility and continued engagement.
Deborah Rothe, Director of ITB Berlin, emphasized the importance of the event in navigating the ongoing shifts in the tourism landscape. She remarked, “The ITB Berlin Convention 2025 highlights the dynamic changes shaping the industry and underlines the need for continuous adaptation. It remains a platform for dialogue and development in an ever-evolving environment.”
Expert Speakers and Key Tracks
The convention will welcome a stellar lineup of speakers, including industry leaders such as:
- Maja Göpel, Founder of Mission Wertvoll (Future Track)
- Greg Schulze, Chief Commercial Officer at Expedia Group (Marketing & Distribution Track)
- Leah Rankine, Chief Product Officer at SiteMinder (eTravel Track)
- Mary Li, CEO of Atlas Travel (AI Track)
- Catherine Logan, Senior Vice President at GBTA Europe & APAC (Business Travel Track)
Other notable names include Dona Regis-Prosper, Secretary General of the Caribbean Tourism Organization, and Stefan Rahmstorf, Co-Head of Research at Potsdam Institute for Climate Impact Research, who will contribute to the Responsible Tourism Track.
Additional Features
The ITB Travel and Tourism Radar, based on surveys conducted throughout the year, will provide data-driven insights into key topics like digitalization, sustainability, and artificial intelligence. The final report, set for release in January 2025, will offer a comprehensive analysis of industry trends.
Admission to the ITB Berlin Convention is included with a trade show ticket or press pass, both available through the ITB Berlin ticket shop.
As the global travel industry continues to evolve, ITB Berlin 2025 promises to be an essential gathering for professionals seeking to navigate the future of tourism.
For more updates on ITB Berlin 2025 and other travel news, visit ITB Berlin website.
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