At the prestigious 2024 Arab Travel Awards held alongside the World Travel Market (WTM) in London, Morocco’s National Tourist Office (ONMT) received the distinguished “Most Welcoming Destination” award. The recognition underscores Morocco’s dedication to hospitality and its efforts to solidify the country’s status as a top travel destination.
ONMT’s prominent presence at WTM London includes an impressive 800-square-meter pavilion, complete with a VIP networking zone and spaces spotlighting this year’s featured regions, Marrakech-Safi and Agadir-Souss Massa. These destinations, celebrated for their rich cultural heritage and natural beauty, are among the top choices for British travelers to Morocco.
The Moroccan pavilion showcases the country’s vibrant culture through traditional cuisine, artisan crafts, and unique cultural displays. With support from 54 exhibitors, the ONMT is leveraging this platform to strengthen its relationships with international travel partners, especially within the UK market, and reinforce Morocco’s appeal as a welcoming, diverse, and culturally rich destination.
ONMT’s participation in WTM aligns with its “Light in Action” strategy, a campaign to elevate Morocco’s visibility and foster growth in key markets globally. The award further reflects Morocco’s commitment to enhancing the visitor experience while promoting its renowned hospitality on the world stage.
Now in its 44th year, WTM London stands as the world’s premier travel industry event, drawing over 40,000 professionals from 184 countries in 2023. The 2024 edition promises an even larger turnout, with over 4,000 exhibitors, marking a 7% growth in participation and affirming the show’s significance in shaping the global tourism landscape.
Still have some travel questions? Ask in our Travel WhatsApp Group.
