ITB China 2024, the leading travel trade show focused on China’s travel market, has concluded its fifth edition, marking an unprecedented year of regrowth and optimism for the Chinese travel industry. More than 15,000 attendees, over 1000 selected buyers, and around 250 media representatives participated in the event, underlining the high demand and increased interest of and in the Chinese travel market.
The show facilitated +27,500 business meetings, reflecting the vibrant business atmosphere and eagerness for face-to-face interactions during all three days. With over 600 exhibitors from more than 80 countries, the event highlighted the robust recovery and further potential of China’s travel market.
Since 2023, China’s travel market has been on a steady upward trajectory, supported by improved visa policies and increased flight capacity. This year, ITB China demonstrated not only the recovery of the market, but also the strong demand and increased interest from global partners, signaling the potential for continued growth.
David Axiotis, Vice President China at Messe Berlin, reflected on ITB China 2024, stating, “The success of ITB China 2024 underscores the resilience and potential of China’s travel industry. Our show has set a new benchmark for industry events. It is propelling the Chinese travel market to new heights, fostering global partnerships, and driving industry growth. As we look ahead, we remain committed to supporting the travel community and facilitating opportunities for business expansion and innovation”.
ITB China 2025 is scheduled for Tuesday, 27 May to Thursday, 29 May.
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