Niagara Falls, N.Y.
Incentive: Student-loan reimbursement
While millions of visitors flock to Niagara Falls annually, the permanent residents of the city named after the famous waterfalls on the U.S.-Canada border have been leaving for years. In a bid to boost its population, currently 49,468 and shrinking, the city launched an effort to lure young people to its downtown by offering to help repay their student loans.
The Downtown Housing Incentive Program reimburses recent college graduates holding either a bachelor’s degree or a two-year technical degree as much as $3,492 per year over two years for loan payments in exchange for living in designated downtown neighborhoods for the full two-year period. The city dubs the program participants “urban pioneers.”
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